The Price is Right first debuted on television in 1956. It lasted until 1965 and had been very popular during its initial run. In 1972, Mark Goodson had a plan to bring a primetime version of the show to CBS to be titled The New Price is Right. In order to sell his idea, he put together this pitch film. Goodson succeeded and the show became what it is today. However, watching this film, I don't know how anybody could have been sold on it. Looks pretty fucking boring if you ask me.