Friday, July 17, 2009
CBS Evening News with Walter Cronkite (April 4th, 1968)
Labels:
1968,
CBS,
Commercial,
Dick Cavett,
Ed McMahon,
Frank Sinatra,
news,
walter kronkite
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3 comments:
So interesting the stylistic difference between this newscast and today's 24-hour news channel "reporting." Clearly, they took longer to write the news copy than we do today -- if today's TV coverage is even written. And, they spent so much time explaining, rather than updating. We'll probably never go back to that form of reporting. But, after watching this, I'm reminded that you got more solid information from this 30 minute broadcast than you do from 4 hours of Wolf Blitzer hemming and hawing about nothing in particular.
I used to work at WREG-TV which was WREC at this time. The studio was in the basement of the Peabody Hotel during this period, not far from the Lorraine Motel or from the rioting. They were one of the first stations on the scene, but not surprisingly, they were one of many stations that chucked their film archives into a dumpster when video tape came in. I'm wondering what heavy lifting took place to get this video of Russ Hodge to CBS in New York. Probably via phone line.
It's also odd that right after all the MLK coverage, they come out to that Budweiser commercial with Sinatra and McMahon.
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